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08/27/2008 12:00 PM
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Jordan Vineyard offers rewards for loyal connoisseurs
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Jordan Vineyard and Winery, a California-based estate that produces Cabernet Sauvignon and Chardonnay, has launched a new loyalty program called "Jordan Estate Rewards."
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08/27/2008 11:44 AM
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Two InfoGroup board members resign
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Two more members of InfoGroup's board of directors have resigned as part of a shareholder lawsuit settlement. The company announced that George F. Haddix and Vasant H. Raval submitted their resignation as directors on August 25.
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08/27/2008 11:33 AM
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Forbes Wireless Insiders E-Newsletter subscribers
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Worldata has announced the Forbes Wireless Insider E-Newsletter list to the market. This file contains subscribers to the Forbes Wireless Insiders E-Newsletter who are interested in keeping up with the latest investment trends affecting the mobile computing and communications industries.
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08/27/2008 11:13 AM
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Vertis receives court approval on way to merger
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Vertis Communications has received confirmation of its reorganization plan from the US Bankruptcy Court for the District of Delaware. Vertis said last month it would file for Chapter 11 bankruptcy as part of its prepackaged reorganization plan to merge with competitor American Color Graphics.
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08/27/2008 10:58 AM
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USPS seeking comment on detached address labels
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The US Postal Service is seeking public comment on a proposal that would require detached address labels (DALs) accompanying saturation mailings of periodicals or Standard Mail flats to be automation-compatible and barcoded.
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08/27/2008 10:48 AM
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Orchard Brands picks up Crosstown Traders
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Charming Shoppe Inc. has entered into a definitive agreement to sell its non-core misses apparel catalogs, known as Crosstown Traders, to Orchard Brands, a portfolio company of Golden Gate Capital, for a purchase price of $35 million in cash.
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08/27/2008 10:34 AM
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Stag's Leap Wine Cellars toast to e-mail
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Stag's Leap Winery has found e-mail to be a great way to get out in front of customers. The winery uses e-mail to communicate with loyalty wine club members and people who have signed up to receive information.
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08/27/2008 10:26 AM
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Kaiser Permanente installs new customer management system
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Integrated health plan company Kaiser Permanente has tapped Pegasystems as its new provider for customer management software. Pegasystems' Customer Process Manager for Healthcare (CPM-HC) will be installed on all desktops in Kaiser Permanente's national call centers.
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08/27/2008 10:19 AM
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Publishers Clearing House launches PCHtv.com
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Publishers Clearing House (PCH), a direct marketer of value-based consumer products and magazines, is launching PCHtv.com. The site launches the night of August 27 in conjunction with the PCH SuperPrize Sweepstakes winner's name being announced on a commercial during the NBC Nightly News with Brian Williams.
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08/26/2008 12:23 PM
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Glenn Engler named president of Digitas' Boston headquarters
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Digitas Worldwide CEO Laura Lang has named Glenn Engler president of the agency's Boston headquarters, replacing Torrence Boone. In May, WPP hired Boone as CEO of Project Enfatico, a new global agency formed by WPP for Dell in December.
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08/25/2008 12:00 PM
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In Circulation: Q&A with Mike Velez, publisher of Beer Magazine
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DMNews just ran a great feature on the reading public's growing interest in foodie magazines. This piece got me wondering about magazines that cater to that other gluttonous pleasure - the frosty brew - so I caught up with Mike Velez, publisher of Beer Magazine, for a quick chat about beverage magazines, distribution strategies and, of course, beer.
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08/25/2008 07:14 AM
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Showcasing creative campaigns from Cisco Systems, Covad Communications and Quality Logo Products
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Cisco Systems takes the social route; Customer research informs site design for Covad Communications; Results pop for Quality Logo Products 3-D mailer.
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08/24/2008 08:30 PM
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Insert choices vary by industry
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Different verticals benefit from different types of insert media programs, depending on the lifestyles and habits of their target audience. Four experts comment on specific sectors.
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08/24/2008 08:30 PM
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Research may relieve 'info overload' in online data
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One challenge facing online retailers is analyzing the mass of available consumer data, to better market their product offerings. Now, research being done by the Georgia Institute of Technology, with a $3 million joint grant from the National Science Foundation and Department of Homeland Security, aims to make the science of analytics and mining large databases more effective for marketers.
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08/24/2008 08:30 PM
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What women want
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When it comes to marketing healthcare online, women are often the key decision makers that marketers need to reach.
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08/27/2008 12:16 PM
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Hidden b-to-b database opportunities in b-to-i
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There are many revenue opportunities hidden in b-to-b, but the most important may be institutional customers, including hospitals, medical practices, schools, school districts, governments and churches. The key to generating optimal returns from this market is to understand which strategies work best.
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08/27/2008 11:59 AM
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Silver lining: Using the economic downturn to win customer loyalty
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I bet everyone will agree that we are in a significant economic downturn. Consumer confidence is hitting all-time lows. They are buying less and they're focusing on what they need instead of what they want. This is a problem for marketers: how do you create demand when your core constituent is running for cover?
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08/26/2008 11:22 AM
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Getting personal with e-mail
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E-mail marketing is one of the most effective marketing strategies businesses use to communicate with customers. As more businesses are using e-mail to market to their customers, marketers face the daunting challenge of ensuring that their e-mail campaigns stand out from the crowd.
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08/25/2008 10:45 AM
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Magazine sources - circulation finds ways to deliver
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When you've worked with magazines long enough, you realize that magazine economics are complex. That's primarily because of circulation economics.
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08/25/2008 10:33 AM
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Olympic marketers still falling flat online
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The Olympic stage is an opportunity for big brands to put aside a "hard sell" approach in order to build lasting bonds with individuals worldwide. While some realized the full potential of their efforts by integrating their campaigns online, others seem to have missed the big picture.
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